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Evaluating Distribution Channel Options for Individual Insurance Products, Part 1: Agent Channels
Overview of Both Agent Channels Agents remain the primary source of sales for individual life and P&C products ... insurance product or the benefit options of long-term care products. Suggesting supplemental products and benefits ...- Authors: Art W Lewis
- Date: Aug 2022
- Competency: Strategic Insight and Integration
- Publication Name: News Direct
- Topics: General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels
the member characteristics and costs vary between direct mail, print, digital, television, and other forms ... known products, such as annuities and long-term care products, should fall into this category as well ...- Authors: Art W Lewis
- Date: Oct 2022
- Competency: Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Tools of a DTC Marketer
newsletter article “DTC: Direct to Consumer, Definitions to Conclusions,” Direct to Consumer (DTC) approaches ... with customers, as well as optimizing the site. Direct Mail Tools allow automated marketing campaigns ...- Authors: Matthew Wolf
- Date: Aug 2021
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Technology & Applications>Software; FinTech & InsurTech>Customer acquisition
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Human-centered Design and the Sales Pitch
Illness, Hospital Indemnity, Accident, Long-term Care, Disability, My Real-life Connection to (Almost) ... straight or figure out how to navigate the health care system as a young woman with zero hospital experience ...- Authors: Christin Kuretich
- Date: Oct 2021
- Competency: Communication; Professional Values; Relationship Management; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Health & Disability>Critical illness insurance
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Hagerty Does It Well
their approach considers what their customers really care about. Their videos have nothing to do with insurance—they're ... Instead, asking the question “what do our customers care about deeply?” might be the key to them earning ...- Date: Aug 2022
- Competency: External Forces & Industry Knowledge; Professional Values; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Technology & Applications; Technology & Applications>Social media; Technology & Applications>Audio-visual
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Chairperson’s Corner
Chairperson’s Corner The chairperson for the marketing and distribution section discusses ... year head. Life Insurance Marketing and Research, Direct Response, Underwriting, Marketing and Distribution ...- Authors: Chris Siudzinski
- Date: Apr 2024
- Competency: Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Actuarial Profession; Actuarial Profession>Alternative careers
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Back to Basics: Distribution Channel Overview
Back to Basics: Distribution Channel Overview Distribution channels matter because they ... commissions. Another distribution channel would be direct sales. This can be done through phone calls, in-person ...- Date: Apr 2024
- Competency: External Forces & Industry Knowledge; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession
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Why Qualitative Research is Key to Better Insurance Product Design
were strong and they had few barriers to access care they or their families needed. Of course, responses ... the cost of medical expenses related to routine care for mild issues. The problem is when more serious ...- Authors: Amanda B Turcotte ,
- Date: Oct 2021
- Competency: Leadership; Results-Oriented Solutions; Strategic Insight and Integration; Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Actuarial Profession